New IMAX and 4DX posters for Madame Web have been shared to the public, both of which have different tones.
Shared on the IMAX and Fandango X accounts, respectively, the first poster has a more horror-centric feel to it, as it features a woman falling towards the movie’s title card while a spider can be seen hovering above her. Also present in the poster are the eyes of Cassandra Webb, Ezekiel Sims, Julia Carpenter, Mattie Franklin and Anya Corazon, the latter three of which are connected by some sort of energy beam that points to the falling woman.
However, the second poster, which was done by Orlando Arocena, looks more optimistic, as it has Cassandra looming over the girls while Ezekiel appears behind her and webs emanate from the place Julia, Mattie and Anya are standing on. Interestingly, this isn’t Arocena’s first experience with the Spider-Man franchise, as he previously made a Spider-Man: Far From Home subscriber cover for the Summer 2019 issue of Empire.
On the topic of the Wall-Crawler, director S.J. Clarkson touched upon Madame Web’s connection to Sony’s Spider-Man Universe. “[Cassandra’s] definitely in a standalone world,” she noted. “I was able to just have free rein and let the movie be what it needed to be, as opposed to trying to force it into something else. That was a gift, in a way, to be able to take something and bring a fresh and I hope original take to it.”
As for Madame Web itself, leading lady Dakota Johnson shared her concerns about the project, stating, “I’ve never really done a movie where you are on a blue screen, and there’s fake explosions going off, and someone’s going, ‘Explosion!’ and you act like there’s an explosion. That to me was absolutely psychotic. I was like, ‘I don’t know if this is going to be good at all! I hope that I did an OK job!’ But I trusted [SJ Clarkson]. She works so hard, and she has not taken her eyes off this movie since we started.”
Johnson also delved into her approach to the character, avowing, “[It] was really important to me that she’s really human and grounded in reality, and that her life feels like, ‘Oh, I can relate to that.’ Sometimes it’s hard to relate to someone shooting lasers out of their eyes. I mean, not for me. I obviously do that all the time.”